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Kia x Soundcloud

5 Part Branded Content Series

Directors cut of episode 5 of the “Labor of Love” series produced for Soundcloud in collaboration with Kia and Sirius XM.


This series follows five artists as they explore the daily activities that inspire and restore them outside of their music practice.

Client:  Kia Motors x Soundcloud x Sirius XM

Year: 2022

Directed by Hayden Hoyl

Producer: Nico Scandiffio

DP: Brian Beckwith

AC: James Vargo

Sound Op: David I Rosenberg

Set Photo: James Emery

Editor: Griffin Olis

Color: Kinan Chabani

Sound Design: Douson Yuan

Post House: Digital Sword

Post Producer: Jack Melanson

Production House: Beyond Studios


VP, Creative: Malik Sulieman

Executive Producer: Joey Joseph

Senior Producer: Lawrence Ajayi

Associate Creative Director: Paris Hines

Post Supervisor: Ramy Elsokary

Creative Ops Lead: Ivy Liu

Partner Lead: Tori Robinson

Talent Lead: Emily Bruinsma

Hayden Hoyl

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