Slick Chicks
'Any Other Day'
In this campaign for adaptive-wear clothing brand Slick Chicks, I set out to craft a powerful narrative that highlights a real-world use case through an authentic character exploration. In this film, Jamey Perry balances life as a mother, writer and champion athlete, exploring what it means to celebrate disability, an “ingenious way to live”.
This film amplified Slick Chick's developing voice, driving conversions and online sales. Beyond metrics, it fortified brand values and provided a valuable visual aid for a press run that included Forbes and Ad Age. Any Other Day also helped in securing Late Stage funding and positioned the brand as a rising star in both the adaptive and wellness sectors.
'Any Other Day' won Silver at the 44th Annual Telly Awards and was Shortlisted for the 2023 Clio Health Awards.
Role: Producer, Director, Editor
Directed/Edited by Hayden Hoyl
Agency: Beyond Studios
Producer: Nico Scandiffio
DP: Brian Beckwith
AC: Levi Jawara
Sound Op: Philip E. Le Gault
Gaffer: Glowing Ambers
Key Grip: Mike Long
Grip/Swing: Samuel Kim
Color: Kinan Chabani
Sound Design: Douson Yuan
Featuring:
Jamey Perry
Alvin Maleve
Thank you to Angel City Sports and Camille Mahlknecht